- Level: Intermediate
- Prerequisites:Basic knowledge of business operations and management..
- Assessments: Weekly micro-assessments, final project.
Week 1 - Introduction to AI in Business
Learning OutcomeUnderstand how AI can transform business operations.
1.1 Overview of AI applications in business management.
1.2 Key AI technologies and their relevance to different industries.
1.3 How AI helps businesses gain competitive advantages.
Practical Component
How AI helps businesses gain competitive advantages.
Week 2 - AI for Automation and Efficiency
Learning OutcomeLearn how AI can automate routine business tasks to improve efficiency.
2.1 Automating workflows using AI and machine learning.
2.2 AI in customer service (chatbots, virtual assistants).
2.3 Streamlining financial operations with AI.
Practical Component
Set up an AI-driven system to automate a routine business task.
Week 3 - AI for Predictive Analytics in Business
Learning OutcomeUse AI to make data-driven predictions and business decisions.
3.1 Predictive analytics for customer behavior and sales forecasting.
3.2 AI tools for demand forecasting and inventory management.
3.3 AI in risk management and financial predictions.
Practical Component
Implement an AI model to predict sales and customer trends.
Week 4 - AI for Customer Insights and Personalization
Learning OutcomeUnderstand how AI enhances customer experience through personalization.
4.1 AI for targeted marketing and advertising.
4.2 Personalization of product recommendations using AI
4.3 AI-powered customer insights and feedback analysis
Practical Component
Use AI tools to analyze customer data and create personalized marketing campaigns.
Week 5 - AI for Business Strategy and Innovation
Learning OutcomeLearn how AI can drive business innovation and strategic decisionmaking.
5.1 Using AI to identify new market opportunities.
5.2 AI for competitive analysis and trend spotting.
5.3 How AI supports product innovation and development.
Practical Component
Develop an AI-driven strategy for expanding a product or service.
Week 6 - Capstone Project: AI Business Transformation Plan
Learning OutcomeCreate an AI implementation plan tailored for a specific business.
6.1 Design a roadmap for incorporating AI into key business functions.
6.2 Peer review and feedback.
6.3 Final project presentation and evaluation.
Practical Component
Present an AI transformation plan for your business.