GPMS TRANSPORTAL APPLIED AI COURSES
Use Case 8 -AI in Marketing and CMR
Picture a world where every advertisement feels personal, every message reaches the right person, and every campaign delivers
incredible results. AI is transforming marketing, helping brands understand customers, predict trends, and create campaigns that truly resonate. In this course,
you'll explore ten incredible AI tools, each showing how technology is redefining the way businesses interact with the world
1.Customer Behaviour Predictor
Imagine AI analyzing purchases, browsing habits, and social interactions to predict what customers want next.
Brands can anticipate needs and offer products before customers even think of them, creating a seamless shopping experience.
2. Personalized Recommendation engine
Picture AI suggesting products, content, or services tailored specifically to each customer. Whether online shopping or
exploring apps, the recommendations feel so personal it's like the brand knows you, increasing satisfaction and loyalty.
3. Ad Performance Optimizer
Think of AI monitoring hundreds of ads in real-time, adjusting copy, visuals, and placement to maximize engagement.
Companies see higher clicks, better conversions, and more efficient marketing spend, making campaigns smarter and more profitable
4. Social Media Sentiment Analyzer
Imagine AI scanning millions of posts, comments, and reviews, detecting customer sentiment and brand perception instantly. Marketing
teams respond quickly to trends or concerns, ensuring their brand is always positively represented.
5. Content Generation Assistant
Picture AI helping marketers create blog posts, social media captions, or videos that are relevant, engaging, and aligned
with trends. Teams save time while producing high-quality content that resonates with their audience.
6. Email Campaign Personalizer
AI can tailor email content, timing, and subject lines for each recipient based on behavior and preferences.Subscribers feel valued and engaged, increasing open rates and interactions.
7. Market Trend Forecaster
Imagine AI analyzing global trends, customer behavior, and competitor activity to predict upcoming opportunities.Brands can launch products or campaigns ahead of the curve, gaining an edge in competitive markets.
8. Visual Recognition for Customer Engagement
Picture AI analyzing images, videos,and user-generated content to understand what appeals to audiences.Marketing teams create campaigns that connect visually, boosting engagement and memorability.
9. Chatbot Customer Interaction
AI can power chatbots that answer questions instantly, guide customers through purchases, and provide personalized support,
giving customers a seamless and satisfying experience 24/7.
10. Campaign ROI Analyzer
Imagine AI tracking every marketing campaign, measuring impact, conversions, and audience response. Brands can see what works,
optimize what doesn't, and maximize return on investment, making marketing both efficient and effective.
Explore the Future
This course allows anyone -from young students curious about business to experienced marketers -to explore the power of AI
in marketing, experience realistic and exciting scenarios, and imagine a world where every campaign is smart, personal, and impactful.